Overview

This new cosmetic design overcomes the technical challenge of using a single material for surface-to-surface functionality. Typically dissimilar materials would be used such as PET bottles with polypropylene closures which are more difficult to recycle. The new design enables easier recycling and has the added benefit of using a renewable polymer (PLA) as the material of construction. The carton also provides outstanding consumer education on responsible disposal.

Motivation for Change

The lipstick case needed to be made from renewable resources and have less of an environmental impact vis-à-vis emissions contributing to global warming.

Cost Effectiveness

There was no cost difference between the traditional plastic and PLA.

Sourcing

PLA is made from corn, a renewable and abundant resource that renews itself in only 100 days and is grown in the United States.

Effective Recovery

At the end of their useful life, NatureWorks PLA products can be composted in industrial composting facilities. Chemical recycling (back to the monomer) and anaerobic digestion followed by a composting step are possible future routes. The outer carton is made with biodegradable paper infused with flower seeds. This paper is sourced in the United States and manufactured in Canada.

Community Benefit

$2 from the sale of every lipstick goes to benefit St. Jude Children's Research Hospital.

Resource & Energy Optimization

The process to create NatureWorks PLA uses 20 to 50 percent less fossil resources than is required by conventional plastic resins. In addition, NatureWorks purchases renewable energy certificates using wind power for reduction in greenhouse gas.